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Strike up the brand at our new online store!

August 4, 2021

Visit our newly updated promotional items portal for a range of unique Vale branded items. Image: Vale Archive

What better way to be #ValeProud than to don a logo-emblazoned jacket or sip from a branded water bottle or coffee mug? These items and much more are now available on our newly updated promotional items portal. 

You can access the portal through the Vale intranet by clicking here (choose “Promotional Items”), or by visiting valestore.ca.

Brand value

While these promotional items feature our company logo, a powerful brand involves much more.

“Our brand is the overarching extension of our organization into the community and public around the globe, and includes communications, social media and, most importantly, employees. As with many other rules and procedures at Vale, our branding rules are important to ensure a consistent message” explained René Jones, brand consultant. 

“When our employees advocate for our company, it shows we recognize and believe in our brand.”

Our branding rules ensure that each one of us follows a consistent message for all audiences, while protecting our brand integrity. 

“This is our footprint and voice in the marketplace and is fundamental in building brand equity,” said René. “The Vale brand is understood by our clients and by adhering to the brand rules we become advocates and custodians of our brand.”

If you have additional questions about Vale branding – or need templates – here are some helpful links:

  • PowerPoint template: Formatted for widescreen, this template should be used for all presentations internally and externally to maintain consistency with brand messaging. 
  • Brand guidelines: This updated guide covers our company’s core 101 branding rules.
  • Questions and training: For other brand-related questions, graphics, business cards, brand interpretation or brand training sessions and schedules, contact René at rene.jones@vale.com.  
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