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Vale film productions win at Cannes

October 21, 2014

A scene from Vale China, a film that celebrates the 40-year partnership between Vale and China. Video Reproduction.

Two film productions made by Vale’s creative teams around the world got red-carpet honours in Cannes this month, winning Silver Dolphin awards at the Cannes Corporate Media and TV Awards, presented on the French Riviera.

A promotional film celebrating Vale’s 40 years of accomplishments in China, and an internal company video series spotlighting the talents of our employees, each took a silver prize in the juried competition that had more than 725 entries.

While you may best know Cannes for its annual, celebrity-filled film fest, these awards honour the best corporate films, online media and television documentaries made by companies worldwide.

Our popular video series, “Valuing Those Who Make Our Company,” won a silver award in the Internal Communications category for profiling the operational excellence of our employees worldwide.

Among the video’s international cast was our own Vale Canada CEO Peter Poppinga. The film celebrates workers in Canada, Singapore, Mozambique and Brazil, such as welder Alessandra Volotão who works at the Guaiba Island Terminal in Rio de Janeiro.

“I felt very happy and privileged to participate in the project,” said Volotão. “At first, I was afraid to participate because I am very shy, but I saw that could add to value to what my other colleagues have done and to share my story. I am very pleased that the project has been recognized.”

The second award-winning documentary film, “Vale China,” was recognized in the Integrated Communication category. It tells the story of our 40-year partnership with China, and enjoyed a high-profile premiere in Shanghai last year.

“This award is very important to Vale in China and its employees around the world,” said John Mendes, country manager. “It shows how the relationship between Vale and China has been built. The film has been a great success among our key Chinese stakeholders, many of whom are moved by the way the movie shows the development of China and Brazil, in addition to Vale’s trajectory. Thanks to everyone who contributed to making the video.”

Claudio Alves, director of marketing and sales, Ferrous Division, said the awards are something everyone at Vale can be proud of.

“The winning videos transmitted a little of our values poetically, and this is what we seek to build and cultivate within Vale: The story of each individual adding to our success by working with discipline and efficiency, and to hold and share positive, ethical and sustainable values,” he said. “Congratulations to all.”

Enjoy your own private screening of these two wonderful Vale productions online! “Vale China” can be found here on YouTube and “Valuing Those Who Make Our Company” is available, in Portuguese only, here.

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